Our Strategic Vision

Developed in collaboration with our staff, leadership team, and Board of Directors,  Heartland Housing Foundation's 2020 - 2024 strategic plan defines how and why we are working to improve quality of life in our community.

As leaders in innovative affordable housing, our mission is to support vibrant communities through affordable housing solutions. Through challenging ourselves to work in the most innovative and sustainable ways with our partners, we will strive to meet the needs of the community we serve.

Our Vision

We are leaders in shaping innovative affordable housing.


Our Mission

Supporting vibrant communities through affordable housing solutions.


Our Values

Leadership & Collaboration 

We do our best work through a rich and deep network of partners. We use our experience and expertise to lead our partners and our community.

Quality of Service 

We provide our residents with the very best housing and support solutions possible.

Respect, Enthusiasm, & Pride

We recognize all team members as key and equal contributors to achieving our Mission and Vision.


We increase our impact by seeking opportunities for development, innovation, and creativity.


We uphold the highest standards of financial, ethical, and operational integrity.


We integrate financial, social, and environmental impacts in all decision-making and planning.


Our Strategic Priorities

Align Our Partnerships

Cultivate partnerships that will bring value to our vision and mission.

Uphold Sustainable Practices

Proudly and intentionally amplify sustainability in all aspects of our work.

Implement Innovative Housing Solutions

Understand the housing needs of our communities and work to proactively address them in cooperation with our partners.

Engage Meaningfully

Support the success, wellness, and dignity of our staff, residents, and tenants.